Weekly outline
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【瀏覽課程大綱Syllabus】【列印Print】
- General
- 1. 21 February - 27 February
Course introduction & requirements
- 2. 28 February - 6 March
- 3. 7 March - 13 March
Marketing environment (ch.3)
- 4. 14 March - 20 March
Marketing research (ch.4) + proposal discussion
- 5. 21 March - 27 March
Consumer behavior (ch.5) + paper
- 6. 28 March - 3 April
Segmentation, targeting, positioning (STP) (ch.7)
- 7. 4 April - 10 April
Product, service (ch.8) + paper
- 8. 11 April - 17 April
Branding (ch.8) + proposal discussion
- 9. 18 April - 24 April
- 10. 25 April - 1 May
New product (ch.11) + proposal discussion
- 11. 2 May - 8 May
Pricing + proposal discussion
- 12. 9 May - 15 May
Channel management (ch.12) + proposal discussion
- 13. 16 May - 22 May
Integrated marketing communication (ch.14) + paper
- 14. 23 May - 29 May
Internet marketing (ch.17) + paper
- 15. 30 May - 5 June
International marketing (ch.19) + paper
- 16. 6 June - 12 June
Sustainable marketing (ch.20) + paper
- 17. 13 June - 19 June
- 18. 20 June - 26 June