開課班級Class：	授課教師Teacher：	學分數Credits：
農企管碩士學程二A	黃朝欽	3

課程大綱Course Description：

本課程將以農場投入部門、農產品生產與加工部門、及食品部門等三大部門之行銷管理學與技術作一深入探討。其中包括：行銷規劃、市場區隔、行銷組合、農產品的行銷特質、運銷職能、運銷成本、運銷制度、消費市場之變化、國際貿易等；本課程以討論方式進行。

English Outline：

This course targets at the theory and technique of marketing management for the department of the agricultural inputs, farming and agricultural product processing, and food marketing agribusiness. The content investigates the marketing planning, market segmentation, marketing mix, marketing attributes of agricultural products, marketing functions, marketing costs, marketing system, changes of consumer market, and international trade. The course is in a free discussion format.

本科目教學目標Course Objectives：

This course mainly reviews the basic concepts of marketing and particularly. Secondly, this course also introduce the agribusiness marketing academic papers, as well as equips students the abilities to write an academic proposal.

教學型態Teaching Models：	成績考核方式Grading：
課堂教學+小組討論	平時成績General Performance：20% 期中考Midterm Exam：40% 期末考Final exam：40% 其它 Other：PS: the schedule is subjective to be adjusted due to the course need.

參考書目Textbooks/References：

Principles of Marketing，Philip Kotler et al., Pearson (18th edition)，2021，ISBN：978-1-292-34113-2

SDGs指標：

課程匯入時間Import Time：2022-01-04 14:56:19

最後更新時間Last Modified：2022-02-12 23:38:56，更新人modified by：黃朝欽