Weekly outline
- General
- 1. 19 February - 25 February
- 2. 26 February - 3 March
- 3. 4 March - 10 March
- 4. 11 March - 17 March
- 5. 18 March - 24 March
- 6. 25 March - 31 March
6. 25 March - 31 March
l 目標客戶定義: 教授如何明確定義目標客戶群,深入了解他們的需求、期望和購買行為。
Define Target Audience: Identify the target audience, understand their needs, expectations, and purchasing behavior.l 競爭環境分析: 分析競爭對手,掌握市場上的強項和弱點,以制定更有效的行銷策略。
Competitive Environment Analysis: Analyze competitors, grasp strengths and weaknesses in the market to formulate more effective marketing strategies.l 價值主張與品牌建立: 強調如何塑造獨特的價值主張,打造有吸引力的品牌形象,提高產品或服務的認知度。
Value Proposition and Branding: Emphasize how to shape a unique value proposition, create an attractive brand image, and increase awareness of products or services.l 銷渠道與推廣策略: 探討不同的行銷渠道,包括線上和線下,並介紹多元的推廣策略,如社交媒體行銷、內容行銷等。
Distribution Channels and Promotion Strategies: Explore different marketing channels, including online and offline, and introduce diverse promotion strategies such as social media marketing, content marketing, etc.l 公共關係與媒體合作: 提供與媒體、產業相關人士合作的方法,以提升品牌曝光度。
Public Relations and Media Collaboration: Provide methods for collaborating with media and industry-related individuals to enhance brand exposure.l 數據分析與效果評估: 強調使用數據分析工具,評估行銷活動的效果,並依此做出調整。
Data Analysis and Performance Evaluation: Emphasize the use of data analysis tools to evaluate the effectiveness of marketing activities and make adjustments accordingly.l 創業者的品牌形象: 討論創業者自身在品牌建立中的角色,如何成為品牌的代表性人物。
Entrepreneur's Brand Image: Discuss the entrepreneur's role in branding, how to become a representative figure for the brand.l 案例分享與實際操作: 提供成功行銷案例分享,並透過實際操作和案例練習,讓參與者具體應用所學知識。
Case Study: Provide successful marketing case studies and allow participants to apply the knowledge through exercises and case studies. - 7. 1 April - 7 April
- 8. 8 April - 14 April
8. 8 April - 14 April
- 從創新到智慧財產權
- 專利的內在價值-專利生命週期管理、專利品質、價值和價格
- 專利的外在價值-專利資料分析用於決策
- From innovation to intellectual property
- Intrinsic value of patent- Patent life cycle management, Patent quality, value, and price
- Extrinsic value of patent- Patent data analytic for decision-making
- 9. 15 April - 21 April
- 10. 22 April - 28 April
- 11. 29 April - 5 May
- 12. 6 May - 12 May
- 13. 13 May - 19 MayThis week
- 14. 20 May - 26 May
- 15. 27 May - 2 June
- 16. 3 June - 9 June
- 17. 10 June - 16 June
- 18. 17 June - 23 June
《尊重智慧財產權,請使用正版教科書,勿非法影印書籍及教材,以免侵犯他人著作權》