Weekly outline

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    【瀏覽課程大綱Syllabus】【列印Print】

  • General

  • 1. 19 February - 25 February

    Orientation

    • 2. 26 February - 3 March

      No class

      • 3. 4 March - 10 March

        Introduction (1) Media power and audience

        • 4. 11 March - 17 March

          Introduction (2) Different ways of reporting the same event

          • 5. 18 March - 24 March

            Introduction (3) key concepts of media communication

            Advertising language and ideology (skin-care for men and women)+intertextuality

            • 6. 25 March - 31 March

              Advertising language and ideology (skin-care for men and women) 

              • 7. 1 April - 7 April

                No class

                • 8. 8 April - 14 April

                  advertising and intertextuality 

                  • 9. 15 April - 21 April

                    Mid-term: 

                    (1) look for advertising data to interpret the intertextuality and meaning interpretation

                    (2) Analyzing two news reports of the same event and indicate how they vary 
                    (3) Search advertising data to analyze gendered differences in representations

                    (4) design a marketing campaign of a product (please specify) by employing intertextuality in your advertisement (explained in details)

                    please choose one topic only and write about it with supporting data of your choices 

                    you essay is no more than 1000 words (clarity,organization and length of your analysis are considered for assessment)

                    • 10. 22 April - 28 April

                      Guest speech 1: visual design and communication in tourism and food industries  

                      • 11. 29 April - 5 May

                        Guest speech 2: visual design and communication in tourism and food industries  

                        • 12. 6 May - 12 May

                          Guest speech 3: visual design and communication in tourism and food industries (practice)

                          • This week

                            13. 13 May - 19 May

                            Visual Grammar and Photos in News

                            • 14. 20 May - 26 May

                              visual grammar and media communication (2)

                              • 15. 27 May - 2 June

                                 TV broadcasting and audience engagement

                                • 16. 3 June - 9 June

                                  Public persuasive discourses and rhetorical strategies (politician speech made public in the media) 

                                  • 17. 10 June - 16 June

                                    Critical discourse analysis and news ideology (van Leenwen's framework)

                                    • 18. 17 June - 23 June

                                      Final exam:

                                      (1) Employing van Leenwen's CDA framework to analyze how one social group is discursively represented in TW news articles (choose at least 5 samples) or

                                      (2) choose samples of political narratives or speeches to examine the rhetorical strategies. 

                                      (3) compare the reporting organization of two chosen news broadcasting programs of your own choice 

                                      (4) select at least 5 examples of news photos and analyze the visual gramamr as well as what messages are implied 

                                      (5) or other projects that were advised to try in class (c.f. visual grammar and TV news broadcasting weeks)