Marketing management is a series of processes of analysis, planning, execution, and control. That create decisions that conceptualize, price, promote, and distribute ideas, products, or services, and create exchange activities that meet individual and organizational goals. The main content of this course is as follows: basic concepts of marketing, marketing environment, marketing information and marketing research, consumer market and consumer behavior, organizational market and organizational purchasing behavior, market segmentation, target market and positioning, product concept and promotion, product value related fields, marketing channel management related fields, promotion related fields, and marketing morality and ethics, both theory and practice.