This course is designed to discuss the following issues of horticultural products under the international trade liberalization circumstance: How to stabilize the production and marketing of horticultural products by adapting to the market supply and demand situation that will promote the sustainable development of domestic horticultural products. Investigate the following research subjects applying business management concepts: The related agricultural policy and regulations.；Planning and decision.；Cost, benefit, and profit analysis.；Capital and finance.；Marketing planning and management.；Organization and leadership.；Control and evaluation.