This course is divided into two parts, one is organizational psychology and the other is consumer psychology. In terms of organizational psychology, it aims to enable students to understand the application in human resource management through the introduction of related theories in organizational behavior and psychology. In terms of consumer psychology, it aims to understand the use of consumer choices in marketing through the perspectives of psychological, emotional and social theories. Organizational Psychology and Behavior topics include: 1. Work behavior and performance 2. Organizational commitment and withdrawal 3. Personality and ability 4. Work satisfaction and attitude 5. Motivation and motivation theory 6. Stress and behavior 7. Trust, justice, and decision-making 8. Leadership and group dynamics The Consumer Psychology and Behavior topics include: 1. Consumer decision-making 2. Perception 3. Memory and association 4. Emotions and involvement 5. Self-concept, lifestyle, and value 6. Situation and behavior 7. Culture and consumption 8. Advertising and persuasion