In the face of an increasingly complex marketing environment, whether it is a B to B or B to C market, the marketing methods are changing, and new marketing strategies are constantly appearing in the market. How can entrepreneurs clarify the truth of interdisciplinary marketing problems and avoid them Entering the trap of vicious competition in sales is an important issue at present. Therefore, this course combines the on-campus innovation and entrepreneurship mechanism, regional and international marketing management, and the basic and advanced courses of cross-domain entrepreneurship in the previous plan to cultivate interdisciplinary innovative and entrepreneurial talents in the biotechnology industry. The course covers nine major fields including intellectual property patents, technology appraisal, marketing, marketing, finance, talent management and risk assessment required for entrepreneurship.