| This course integrates the professional knowledge of the College of Management and the College of Agriculture. The goal is to strengthen the students' understanding of the international marketing strategies of agricultural products, and to enhance the students' ability to analyze the global agricultural product marketing market. The contents of this course cover agricultural product marketing strategy, agricultural product consumer value and behavior analysis, international environment analysis of agricultural product market, theoretical analysis of agricultural product international competition strategy, agricultural product and service strategy development analysis, agricultural product brand strategy analysis, agricultural product brand pricing and promotion strategy, strategic analysis of international channels of agricultural products, relationship marketing of international channels of agricultural products, and international marketing practices of agricultural products, etc. |