課程大綱Course Description: |
本課程欲使學生對行銷管理有全面系統化之瞭解,學習市場分析與顧客行為分析之方法,瞭解行銷組合與競爭策略之運用,並將行銷管理的學理原則應用至技職教育現場,探討如何行銷技職教育學校與課程。 |
English Outline: |
This course will give students an overview of marketing management of technical and vocational education. The main subjects are summarized as follows: (1) Analyzing markets and consumer behaviors; (2) Identifying Market Segments and Targets; and (3) Developing marketing strategies and programs. This course enables students to apply the theory of marketing management to the promotion of schools and curriculums of technical and vocational education. |
本科目教學目標Course Objectives: |
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