開課班級Class：	授課教師Teacher：	學分數Credits：
碩專高階二	賴鳳儀,林鉦棽	3

課程大綱Course Description：

本課程共分為兩大部分， 一為組織心理，一為消費心理。組織心理方面，旨在透過組織行為與心理相關理論介紹，使學生了解上述概念在人力資源管理之應用。消費心理方面，旨在透過心理、情緒及社會理論角度了解消費者選擇在行銷之運用。 組織心理與行為授課單元包含: 1. 工作行為與績效 2. 組織承諾與退縮行為 3. 人格與能力 4. 工作滿意與態度 5. 激勵與動機理論 6. 壓力與行為 7. 信任、公正與決策 8. 領導與群體動力學 消費心理與行為單元包含: 1. 消費者決策 2. 知覺 3. 記憶與聯想 4. 情緒與涉入 5. 自我概念、生活型態與價值 6. 情境與行為 7. 文化與消費 8. 廣告與說服

English Outline：

This course is divided into two parts, one is organizational psychology and the other is consumer psychology. In terms of organizational psychology, it aims to enable students to understand the application in human resource management through the introduction of related theories in organizational behavior and psychology. In terms of consumer psychology, it aims to understand the use of consumer choices in marketing through the perspectives of psychological, emotional and social theories. Organizational Psychology and Behavior topics include: 1. Work behavior and performance 2. Organizational commitment and withdrawal 3. Personality and ability 4. Work satisfaction and attitude 5. Motivation and motivation theory 6. Stress and behavior 7. Trust, justice, and decision-making 8. Leadership and group dynamics The Consumer Psychology and Behavior topics include: 1. Consumer decision-making 2. Perception 3. Memory and association 4. Emotions and involvement 5. Self-concept, lifestyle, and value 6. Situation and behavior 7. Culture and consumption 8. Advertising and persuasion

本科目教學目標Course Objectives：

教學型態Teaching Models：	成績考核方式Grading：
課堂教學	平時成績General Performance：0% 期中考Midterm Exam：50% 期末考Final exam：50% 其它 Other：期中期末的50%成績包含平時出缺勤、課堂參與、報告或考試。

參考書目Textbooks/References：

SDGs指標：

課程匯入時間Import Time：2023-07-04 11:16:25

最後更新時間Last Modified：2023-11-09 13:50:14，更新人modified by：賴鳳儀