開課班級Class：	授課教師Teacher：	學分數Credits：
碩熱農一A	蕭志宇	3

課程大綱Course Description：

當代行銷以消費者為核心，以創造顧客價值，建立顧客關係為目標，運用適當的行銷策略規劃，行銷手法與工具，宣揚品牌價值。本課程透過課堂教學、個案研討，期刊選讀，讓學生了解行銷策略規劃，分析行銷環境，策畫行銷行動，及管理行銷人力資源。

English Outline：

Modern marketing is centered around the consumer, with the primary goal of creating customer value and fostering customer relationships. This is achieved by utilizing effective marketing strategy planning, marketing techniques, and tools to promote brand value. To gain a comprehensive understanding of marketing, students will engage in classroom instruction, analyze case studies, and read selected journal articles. Through these methods, they will learn about marketing strategy planning, how to analyze the marketing environment, plan marketing actions, and effectively manage marketing human resources.

本科目教學目標Course Objectives：

教學型態Teaching Models：	成績考核方式Grading：
課堂教學+實習 (校內、校外)	平時成績General Performance：0% 期中考Midterm Exam：30% 期末考Final exam：40% 其它 Other：1.partcipation and attendance:10% 2.Field trip report: 20%

參考書目Textbooks/References：

1.Kotler, P. and G. Armstrong. Principles of Marketing, 18th edition, Pearson Education Inc.

SDGs指標：

課程匯入時間Import Time：2023-07-04 11:00:26

最後更新時間Last Modified：2023-08-28 22:24:24，更新人modified by：蕭志宇