| 課程大綱Course Description： |
| 上學期的課程我們偏重術科之基礎教育，特別是以微型課程方式教授同學攝影後製、行銷企劃與文案、商業視覺設計等操作內容行銷與自媒體之基本概念與技巧。本學期之核心課程主要目標在透過以分組方式進行實作以培養學生實際操作內容行銷與自媒體之能力。課程分為前期自媒體實作與後期的成果展演兩部分。實作部分由授課教師帶領同學分組經營自媒體，並教授文案撰寫與後台分析等重要概念。後期課程主要是訓練同學展現成果與簡報之能力，除了教授簡報技巧外，更讓同學在期末將此學程所學習之成果以會展方式作展演。 |
| English Outline： |
| In the last semester, we focused on the basic education of the subject, especially in the micro-curriculum mode to teach students the basic concepts and skills of marketing content and marketing and post-production marketing and commercial visual design. The core objectives of this semester are primarily to develop student ability to practice content marketing and We-media through grouping. The course is divided into two parts: the pre-media implementation and the later results exhibition. The implementation part is led by the instructor to run the media from the group, and teaches important concepts such as copywriting and background analysis. The post-course is mainly to train students to demonstrate their achievements and briefings. In addition to teaching briefing skills, students will be able to show the results of the course in the exhibition at the end of the period. |
| 本科目教學目標Course Objectives： |
| 本系旨在配合國家教育目標、經濟情勢變遷、工商企業發展及本校中長期發展計畫，以連貫的課程規劃對學生施以密集的專業訓練，並陶冶其職業道德及服務精神，培育企業管理技術人才，使學生能擔任與企業人力資源、行銷、財務、生產、資訊有關之計畫、執行、控制等管理工作。 |