Weekly outline
- General
- 1. 14 September - 20 September
1. 14 September - 20 September
課程簡介 an assigned reading: Media Audiences: Couch Potatoes or Armchair Intellectuals? By McCullagh (for wk2)
- 2. 21 September - 27 September
2. 21 September - 27 September
本周上課兩次 (9/26 補第三週彈性放假)
lecture and discussion on media audience and media power (the assigned reading can help understand)
- 3. 28 September - 4 October
- 4. 5 October - 11 October
- 5. 12 October - 18 October
- 6. 19 October - 25 October
- 7. 26 October - 1 November
- 8. 2 November - 8 November
8. 2 November - 8 November
TV news broadcasting and audience engagement
extra lesson: how to make an effective poster for a conference presentation
- 9. 9 November - 15 November
9. 9 November - 15 November
midt-term exam: public political texts and the rhetorical strategies (two sets of assignments to be completed. please refer to the instructions)
- 10. 16 November - 22 November
10. 16 November - 22 November
TV news broadcasting and audience engagement (project preparation)
Mediated participation,Goffman's speaker roles and politicians' public speech styles
- 11. 23 November - 29 November
- 12. 30 November - 6 December
12. 30 November - 6 December
TV broadcasting presentation
Mediated participation,Goffman's speaker roles and politicians' public speech styles
- 13. 7 December - 13 December
13. 7 December - 13 December
Mediated participation,Goffman's speaker roles and politicians' public speech styles
written advertising and intertextuality
- 14. 14 December - 20 December
14. 14 December - 20 December
discussing exampels for intertextuality based on fairy tales
critical discourse analysis and interpreting ideology in ads
- 15. 21 December - 27 December
15. 21 December - 27 December
how to do multimodal critical discourse analysis : visual communication and the grammar
- 16. 28 December - 3 January
- 17. 4 January - 10 January
17. 4 January - 10 January
presentation topic 1:TV broadcasting shows
presentaiton topic 2: individual presentation on ideological interpretation based on advertising data
- 18. 11 January - 17 January
18. 11 January - 17 January
final exam: multimodal critical discourse analysis of media texts with pictures and words (submitted online)
《尊重智慧財產權，請使用正版教科書，勿非法影印書籍及教材，以免侵犯他人著作權》