本週大綱

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    【瀏覽課程大綱Syllabus】【列印Print】

  • 一般

  • 1. 09月 12日 - 09月 18日

    course orientation 

    • 2. 09月 19日 - 09月 25日

      Introduction to media language and communication:  a focuse on media users and media power 

      • 3. 09月 26日 - 10月 2日

        Introduction to media language and communication:  news writing, differnt wording, different attitudes

        • 4. 10月 3日 - 10月 9日

          Looking for news articles for the same event and prepare your initial analysis to indicate the difference in writing styles

          • 5. 10月 10日 - 10月 16日

            Language and Media: Introduction of key concepts 

            • 6. 10月 17日 - 10月 23日

              Media Rhetoric and Political Discourse 

              • 7. 10月 24日 - 10月 30日

                Media Rhetoric and Political Discourse examples and interpretations)

                • 8. 10月 31日 - 11月 6日

                   TV news broadcasting and audience engagement (theories)

                  • 9. 11月 7日 - 11月 13日

                    Mid-term exam  : submit online and please read closely the instructions. Use the attached word file to include your analysis. The deadline is Wednesday 12:00 pm of week  9. 

                    • 10. 11月 14日 - 11月 20日

                      TV news broadcasting and audience engagement (practice and design in class, preparing for presentation of your own news)

                      • 11. 11月 21日 - 11月 27日

                        Goffman's footing : analysis of politicians public speech and the role positions 

                        & TV broadcasting demonstration (電視播報演練在此周次)


                        • 12. 11月 28日 - 12月 4日

                          CDA (critical discourse analysis)  : an introduction of the research approach

                          • 13. 12月 5日 - 12月 11日

                            CDA (critical discourse analysis) and ideology in ads

                            • 14. 12月 12日 - 12月 18日

                              written advertising and intertextuality 

                              • 15. 12月 19日 - 12月 25日

                                multimodal critical discourse analysis , visual grammar  


                                • 16. 12月 26日 - 01月 1日

                                  multimodal critical discourse analysis , visual grammar  

                                  please tell me the reserach topic you are going to develop in your final presentation

                                  seeking advice from me in this week if you need assistance for the final presentation

                                  • 17. 01月 2日 - 01月 8日

                                    report week:

                                    1. please present orally your findings regarding a self-chosen topic based on your small-scaled survey or study (no limit to the amount or size of data or samples); the content should include a introduction, some review of relevant studies (at least two papers), what methods/appraoches you employed for the study, data collection process, description of your data, your main findings supported with your data (displayed if necessary), your conclusion along with some insights or implications (about twenty minutes per person). The presentation can be in English or in Chinese. Possible directions of topics must be relevavnt to the themes covered in this course (for details, check your handouts again) 

                                    2. if you fail to come up with a research topic for your small-scaled study, you can try to conduct a literature review of studies relevant to a wider topic and predict what can be possible research trends for that topic. Present as if you are buildling a research proposal for the chosen research title. 

                                    • 18. 01月 9日 - 01月 15日

                                      final essay week: convert your orallly presented information into a well-written essay (intro, review of relevant studies, data/research apporach, findings and conclusion), no limit to wordcount (but to make the study clearly and fully stated), Chinese or English up to you (submit the essay by the midnight of Tuesday, in the final week)