The purpose of this course is to provide technique of market survey to the undergraduate students. The principle of market survey and procedure will be introduced in this course. In addition, technique for data processing and analysis as well as preparation for final survey report will also be introduced. Common spreadsheet software and other statistical software will be used in this course. Outline of the course includes: 1.Introduction; 2.The scopes of market survey; 3.Methods and technique for market survey; 4.Data processing and analysis; 5.Market survey report.