In today's business environment, digital marketing is a crucial component. It goes beyond merely placing advertisements online; it is a multifaceted, strategic field that combines aspects such as market research, consumer behavior analysis, strategic planning, and performance evaluation. The first part of this course aims to provide students with fundamental knowledge and background about digital marketing. Evolution and Trends: We will delve into the historical evolution of digital marketing, from the past to the present, and explore future trends. Students will come to understand that, with technological advancements and shifts in consumer behavior, digital marketing has become an indispensable part of modern business success. Strategic Marketing: Understanding the importance of digital marketing strategies and how to formulate and implement them to achieve business objectives. We will emphasize strategic thinking and discuss how to select appropriate performance indicators for assessment. Planning: Learning how to create effective digital marketing plans. This includes setting clear objectives, analyzing target markets, evaluating the competitive landscape, and allocating budgets. It forms the foundation of successful digital marketing and equips students with practical skills. Digital marketing is a field full of challenges and opportunities. The first part of this course will provide students with the necessary background knowledge, helping them comprehend the significance of this field and the strategic thinking required for success.