The purpose of this course is to let students understand what is the basis for the operation of agricultural products enterprises? And the importance of agricultural products business management. The contents include: (1) Introduction: the scope, characteristics and positioning of agricultural products enterprises; (2) SWOT analysis of agricultural products enterprises: for pesticide industry, fertilizer industry, feed industry, seedling and breeding livestock and poultry industry, agricultural machinery industry Make a comprehensive analysis of the advantages, disadvantages, threats and opportunities of agricultural materials business operations; (3) Operation and management of agricultural materials business operations: focus on the organization of agricultural materials business operations, production planning and decision-making, import of raw materials, products Manufacturing and processing operations management, product marketing investment returns, information and forecasting, etc.; (4) case analysis of domestic and foreign agricultural products enterprises' success and failure.