This course aims to systematically explain and explain the main principles and theories of marketing, and how to effectively apply it to the implementation of marketing activities or strategic ideas of agricultural products. Therefore, this course emphasizes how to understand marketing, how to master marketing insights, how to connect agricultural product customers, how to build a strong agricultural product brand, how to create agricultural product value, how to deliver agricultural product value, how to communicate the value of agricultural products, and how to sustain sustainable agricultural marketing. It is hoped to enhance the learners' interest in marketing issues of agricultural products and cultivate the learners' ability to analyze and solve marketing problems of agricultural products.