industry The objective of this course is to discuss agribusiness organizational behavior and to teach students how to understand, to predict and to control individual, group, and organizational system behavior. The contents of this course are as follows: (1) the basic concepts and characteristics of agribusiness organizational behavior; (2) the individual behavior: value, attitude, personality, perception, learning, motivation, job pressure, creativity and innovation, and individual difference; (3) the group behavior: group structure, group decision making and tasks, communication and leadership, power and politics, conflict management; (4) the organizational system: organizational structure and design, performance evaluation and reward systems, organizational culture, organizational change and development.