Application of Data Mining
The purpose of this course is to introduce the techniques of data mining and the strategies of internet marketing. The course contains the following topics:1.Introduction to Data Mining and Internet Marketing;2.Examples of Data Mining and Internet Marketing;3.Strategies of Internet Marketing;4.Association Rule Techniques and Applications;5.Sequential Pattern Analysis Techniques and Applications;6.Fuzzy Sets Techniques and Applications;7.Artificial Neural Networks Techniques and Applications;8.Genetic Algorithms Techniques and Applications;9.Data Mining Techniques on Internet Marketing.
- Teacher: 蔡玉娟 Tsay Yuh-Jiuan