Creativity has become a key word for recent years due to the government’s supports on cultural and creative industries. This not only helps new businesses of related industries springing up but also generating economic benefits. As for this course, we will first analyze the current situation and development of Hakka cultural and creative industries. Secondly, we will put the concepts of design and marketing of Hakka cultural and creative products into practice. Moreover, we will learn to find inspirations for design from life.