The food marketing course covers core topics such as market analysis, product positioning, brand building, marketing strategies, data analysis, food regulations, social media marketing, consumer psychology, and internationalization. Students will learn how to conduct market research, understand consumer needs, establish the brand image, select appropriate marketing strategies, and grasp food regulations. Through case studies, practical exercises, and discussions, students will develop market insights, marketing strategy thinking, and an international perspective to address challenges in the food industry.
- Teacher: 陳與國 Chen Yu-Kuo
- Teacher: 曾國展 Kuo Chan Tseng
- Teacher: 李佩璇 李佩璇