The purpose of this course is to help students to understand the basic concepts of business’s data analysis and applications in business’s marketing. In order to get an effective marketing forecast, through creating a standard process of data exploration industry and effective assessment method of the model, providing real-time business’s analysis to support marketing target, preventing customers’ loss, contributing to the business’s developing and effective marketing. The course focuses on how to data Relational, MySQL, data visualization, data mining, mainly helps enterprises to make effective decisions.