This course is designed to help students learn Aesthetic Intelligence. Cases in Service Industry shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. Through a combination of storytelling and practical advice, this course shows how aesthetic intelligence creates business value and how students can boost their own AI and successfully apply it to business in marketing sharing, customer loyalty and sustainable value.