As Taiwan moves increasingly toward a service economy, Managers need to know more about service Management. The objective of this course is designed to introduce the students about how to manage the service by four parts. I. Strategic Issues in Service: 1. Nature and Classification of Services. 2. Developing Frameworks for Analyzing Services. 3. Positioning a Service. 4. Strategic Logic for Service. II. Service Marketing: 1. Targeting Customers and Building Relationships. 2. Managing Demand. 3. Creating and Delivering Services. 4. Communicating and Promoting Services. III. Service Operations Management: 1. The Operations Function in Service Systems. 2. Decision Models for Service Operations. 3. Designing the Service System. 4. Managing Service Operations. IV. Service Quality Management: 1. Improving Quality. 2. Planning for Service Quality. 3. Service Process Control. 4. Service Reliability.